Sonic branding is not, by any means, new. You even have your own: the soundtrack of your life, music from your teenage or college years that evokes an emotional response – whether pleasurable or painful – even decades later.
Combining aural and visual sensations is a powerful way to reinforce learning and create memories that are easily recalled, deep from inside your subconscious – transcending shapes, colors and other visual cues. And that’s why big brands use it, and the best, use it very well. In in our latest Perspectives article, we look at the composition process of Abdul Latif Jameel’s first unique brand sound-bed, and how it speaks to both our heritage and our future.
With five senses, why rely just on sight? There are so many other ways to engage – many people often prefer to listen to one thing and do something else.
Read more: https://bit.ly/2XGFnhQ
Related Videos
-
June 1, 2019
Abdul Latif Jameel in Morocco
Morocco - home to around 36 million people, and located on the North West African coast has built a diverse, market-oriented economy.
Established and with a continuous a presence since 1995, today Abdul Latif Jameel continues to innovate to meet the diversified needs of consumers and businesses.
With value-added products and services, Abdul Latif Jameel delivers the highest standard in operations in a unique environment where European and Arabic cultures meet.
-
March 3, 2020
Algeria and Abdul Latif Jameel
Algeria is looking ahead to the future, re-investing in the country’s infrastructure and diversifying into renewable energy, manufacturing, agriculture, information technology and tourism to drive economic growth, employment and private investment to realize the potential of what is currently a largely under-explored territory, ripe with opportunity.
-
February 4, 2020
Abdul Latif Jameel in Turkey
The gateway between Asia and Europe on the historic Silk Road, Turkey occupies a geographically strategic position, for global trade.
The 19th largest economy in the world, with a young and growing population of over 81m and a GDP of more than US$ 773 billion, Turkey’s economic and development is impressive.
As Turkey sets its sights on a future of growth and advancement, Abdul Latif Jameel seeks to remain at the forefront of this change.
-
January 15, 2020
Abdul Latif Jameel in Egypt
Long known for the scientific and cultural achievements of its ancient civilization, Egypt is the largest Arab nation by population, home to almost 100 million.
As a transcontinental country, strategically located, and with a GDP of more than US$ 242 billion, Egypt has demonstrated robust economic growth over recent years and successful structural reforms have laid the groundwork for more dynamic private sector participation in future.
-
November 25, 2019
Abdul Latif Jameel & Cellspect Announce Collaboration
Abdul Latif Jameel and Cellspect announce a new collaboration for simple, easy to use, accurate, inexpensive and portable multi-testing capability to meet significant demand, particularly in developing countries. Cellspect develops and produces innovative next-generation Point of Care Testing devices enabling simultaneous screening of multiple blood test parameters. Learn more: http://bit.ly/2TtLTGs
-
January 16, 2020
Abdul Latif Jameel partners with JOMDD
Abdul Latif Jameel and the Japanese Organization for Medical Device Development (JOMDD) recently announced and incubator investment partnership to bring innovative Japanese medical device technology to developing markets.
-
January 2, 2020
Japan and Abdul Latif Jameel
Known as the ‘land of the rising sun’ Japan is an archipelago on the eastern edge of Asia, and a population of 126 million citizens.
With a GDP of almost USD $5 trillion, Japan currently counts more than 50 companies in the Fortune Global 500 ranking of the world’s largest corporations.
-
April 7, 2020
World Health Day 2020
Today is World Health Day and this year’s theme is: 'International Year of the Nurse and the Midwife', to highlight the vital role of health workers, around the globe.
As the world responds to the COVID-19 crisis, health workers are at the front line of the outbreak response: exposed to the risk of infection, working longer and longer hours, missing their families: for all of us.
We are reminded, more than ever before, of their bravery, their sacrifice, and the critical part they play in keeping the world healthy.
Health workers, this World Health Day is dedicated to YOU. We appreciate you. We applaud you. And we thank you.
#thankyouhealthworkers #SupportNursesAndMidwives #worldhealthday #stayhome
-
April 7, 2020
Introducing #TogetherTuesday at Abdul Latif Jameel
At Abdul Latif Jameel, we’ve spent 75 years opening new doors – now, we’re closing them…keeping our people at home, keeping them safe.
But, although we’re further apart, we’re more connected than ever.
We’re seeing our colleagues in different ways, learning more about their lives, meeting their families and having our calls interrupted by inquisitive pets.
Our conversations are going beyond the latest project, program or press release: we’re recommending what films to watch, which books to read? We’re asking what’s for dinner? We’re asking: ‘Are you Ok?’
We are cementing our relationships, and building friendships.
#TogetherTuesday #abdullatifjameel #inittogether #stayhome #staysafe
-
June 2, 2020
Embracing a new normal - #Together
It’s our last #TogetherTuesday at Abdul Latif Jameel!
Not because we are no longer together - the opposite is true.
The worldwide pandemic has put us all to the test.
We’ve had to go it alone.
We've had to carve out office space at home.
We've become masters of video-conferencing.
We've learned to solve our own IT problems.
We've become teachers to our children, and colleagues to our spouses.
But, amidst all this uncertainty and change: we have stayed together. We have stayed together; connected.
We are proud of our Abdul Latif Jameel family; for its resilience, tenacity, and comradeship.
Our people have come together and supported one another. We have strengthened existing relationships, and built new ones.
Now, it is time to move forward, to build on our collective strength and embrace whatever this “new normal” may bring.
And we know we can do it - together.
Thank you, to all our people at Abdul Latif Jameel.
Added to press kit