Abdul Latif Jameel opened in 1945 its first Toyota car sales outlet with only 4 vehicles in Jeddah, Saudi Arabia. Sixty years later, Abdul Latif Jameel has transformed from a humble Saudi company into a global leader in the automotive industry and represents one of Toyota’s largest independent authorized distributors worldwide.

In 2016, the management of Abdul Latif Jameel decided to kick-off a large-scale transformation project with Four Principles across their 3S Centers in Saudi Arabia.