Noriyuki Higashi

Noriyuki Higashi

Chief Executive Officer


Noriyuki Higashi is Chief Executive Officer of DelphysME, a joint venture established in 2018, between Delphys Japan and Abdul Latif Jameel, a collective of independent international, family-owned and diversified businesses, founded in 1945 by the late Abdul Latif Jameel.

Mr. Higashi overseas the business operations and growth development of DelphysME founded to meet the challenges of a changing business environment where trends in communications demand content-led dialogue and big data solutions to deliver immersive experiences.

Headquartered in Dubai, UAE, with offices in Riyadh and Jeddah, Saudi Arabia, DelphysME serves local and international clients across the MENA region.

Prior to taking up his current role, Mr. Higashi was Deputy Managing Director of Delphys Singapore and previously headed the Lexus division at Delphys’ headquarters in Tokyo.  Prior to joining the advertising agency world, Higashi spent his career in the Japanese automotive industry working for passenger vehicle importer/distributors.

Noriyuki Higashi holds a Bachelor of Commerce degree in business management from the Asia University of Japan.  He speaks Japanese and English.

Abdul Latif Jameel’s core business areas include transportation, engineering and manufacturing, financial services, land and real estate, energy and environmental services, consumer products, and advertising and media. Based in the MENAT region, Abdul Latif Jameel has a presence in more than 30 countries over five continents, including Europe, Africa, Asia and the Pacific, North and South America. It employs approximately 15,000 people of over 40 nationalities.