Our People

Hassaim Noureddine

Country General Manager

Abdul Latif Jameel Motors Algeria

Hassaim Noureddine is Country General Manager of Toyota Algérie, for Abdul Latif Jameel Motors International, part of Abdul Latif Jameel, a collective of independent international, family-owned and diversified businesses, founded in 1945 by the late Abdul Latif Jameel.

Mr. Noureddine overseas all of Abdul Latif Jameel operations in Algeria, including the Toyota  distributorship, Hino Trucks and Toyota Industrial Equipment.

Prior to taking up his current role in, Mr. Noureddine held a number of management positions at Abdul Latif Jameel’s operations in Algeria and also worked for Abdul Latif Jameel Motors in Saudi Arabia.  Hassaim is a founding member of the Algeria Auto Association, its head from 2011 to 2013 and currently the Treasurer.  Previously, Hassaim began his engineering career in the rail sector.

Hassaim Noureddine graduated from the École Nationale Polytechnique d’Alger (ENP) with a Masters in Civil Engineering, and speaks French, Arabic, English and Berber

Abdul Latif Jameel’s core business areas include transportation, engineering and manufacturing, financial services, land and real estate, energy and environmental services, consumer products, and advertising and media. Based in the MENAT region, Abdul Latif Jameel has a presence in more than 30 countries over five continents, including Europe, Africa, Asia and the Pacific, North and South America.  It employs approximately 15,000 people of over 40 nationalities.