Investing in our customers: US$53m investment in improved ownership experience
Abdul Latif Jameel Land is to invest around US$ 53 million (SAR 200 million) to develop four new, fully integrated, Toyota sales and service facilities in Makkah, Hofuf, Yanbu and Hail. These new facilities will boost Toyota customer experience in Saudi Arabia, offering improved accessibility, capacity and ultimately convenience as part of Abdul Latif Jameel Motors’ continued commitment to their ‘guest first’ philosophy.
The new facilities will feature dedicated areas for showrooms, aftersales service and maintenance. Construction began in August 2016 and the facilities are due to be fully operational by the end of 2017.
This latest investment is part of Abdul Latif Jameel’s recently announced plan to invest SAR 7.5 billion in Saudi Arabia over the next five years, including SAR 2 billion in 2016. It reaffirms the company’s readiness to support Saudi Arabia’s national agenda for economic diversification, as outlined in the Vision 2030 plan.
Ammar Izziddin, Managing Director of Tatweer, Abdul Latif Jameel Land’s corporate real estate development division, commented: “We are proud to be undertaking the development of these projects that will bring best-in-class sales and service facilities and further enhance the Toyota ownership experience in Saudi Arabia.”