Abdul Latif Jameel recognized for excellence in advertising at global Clio Awards in New York
- Abdul Latif Jameel selected from thousands of entrants for prestigious Clio Awards
- Award-winning video celebrates Abdul Latif Jameel’s partnership with Saudi Arabia Paralympic Committee
Abdul Latif Jameel has been honored in the prestigious annual Clio Awards for high achievement in sports communications. The accolade – the bronze award in the “Social Good” category – recognizes Abdul Latif Jameel’s “Unsung Heroes” video, which celebrates its partnership with the Saudi Arabia Paralympic Committee.
Munir Khoja, Director of Marketing Communications at Abdul Latif Jameel Motors, said: “We are delighted to be recognized by the prestigious Clio Awards, and immensely proud not only of the winning video created by the Abdul Latif Jameel team, but also the Saudi Arabian athletes that it honors. We named the film ‘Unsung Heroes’ in recognition of the huge commitment to sport that disabled athletes make, every day, all over Saudi Arabia. We hope this goes some way to giving them the credit and visibility they deserve.”
Khoja added, “As one of the thousands of entrants globally, we are delighted to have been among the few honored with an award and to represent Saudi Arabia amongst the 19 nations recognized this year.”
The winning “Unsung Heroes” video was first showcased during the Opening Ceremony of the first Saudi Arabian Paralympic Games in November 2017, sponsored by Toyota, and was later shown at the Jeddah International Motor Show, accompanying a wheelchair basketball demonstration by the Jeddah Club paralympic athletes.
The Clio Awards are prestigious international communications awards, established over 50 years ago to celebrate high achievement in advertising and creative talent that pushes the boundaries and establishes new precedent.