A Bright Prospect
Across the region, new doors are opening and new markets are thriving. We’re seeing growing populations of aspirational consumers, many of whom are increasingly of a more educated younger generation. With these youthful, ambitious and connected populations, MENAT countries and governments are modernizing and developing at an incredible pace. The market is increasingly skewed toward the young, tech savvy, and upwardly mobile, and we’re mindful of meeting their expectations.