Our Story

A Powerful Partner

Abdul Latif Jameel comprises diversified businesses with deep roots in the Middle East, North Africa, and Turkey (MENAT region). Strong networks and long-established relationships make us a powerful partner, opening doors for those who want to do business in the region.

Our businesses represent some of the world’s leading brands, earning us their trust and building long-lasting and mutually beneficial relationships. Our commitment to anticipate and support our partners’ needs has driven our success.

From our modest beginnings 75 years ago as a small trading business and then a Toyota distributorship in Jeddah, Saudi Arabia, we have established an extensive operations infrastructure, built the largest vehicle distribution network in Saudi Arabia, and, along the way, we have accumulated comprehensive automotive expertise throughout the region.

Applying our vast experience in the automotive sector, we’ve used our expertise and operations infrastructure to diversify into new sectors that contribute to the ‘infrastructure of life’ in the MENAT region.

Health Health
Transportation Transportation
Engineering and Manufacturing Engineering and Manufacturing
Financial Services Financial Services
Land and Real Estate Land and Real Estate
Energy and Environmental Services Energy and Environmental Services
Consumer Products Consumer Products
Advertising and Media Advertising and Media

Our Foundation

Our business began in 1945, in Jeddah, Saudi Arabia, in a country of harsh, dry desert.  Today, Saudi Arabia is a thriving nation with a predominantly young population of nearly 33 million, connected demographics, abundant natural resources, a booming consumer market, and ideal fiscal conditions.

For eight decades, Saudi Arabia has been at the center of our operations, our largest market, and where we have deep local knowledge and roots.  Today, we’re opening doors in 30 countries worldwide.

Our growth has been built on the wisdom and tenacity of our entrepreneurial founder, the late Abdul Latif Jameel, who saw that better personal transportation could empower businesses and individuals, advancing the economic development of his nation.

Our automotive story began modestly in 1955, when, having been appointed as a Toyota distributor in Saudi Arabia, Mr. Jameel ordered four Toyota vehicles.  Sixty years later, our relationship with Toyota Motor Corporation has helped us transform from a modest Saudi-based company to a global automotive business, delivering end-to-end service to commercial clients and retail customers in 9 countries.

Mr. Jameel was a visionary entrepreneur and dynamic pathfinder, dedicated to the needs of his fellow citizens. In the same spirit, we seek opportunities to add value and encourage development in our communities.

In recent years, our pioneering development efforts have taken us from that first vehicle order to being one of the leading independently-owned Toyota distributors in the world, with immense regional, financial, and business development expertise.  Our success today is built on proven excellence across the full automotive value chain.

From this strong base, we’ve grown thoughtfully – engaging new strategic partnerships and building businesses where we saw tangible possibilities for economic and social development. This rapid expansion and diversification has now taken us to more than 30 countries on 5 continents, creating an infrastructure to create value and trade from many angles across a number of industry sectors.

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"The Arabian proverb – ‘If a wind blows, ride it!’ – was a favorite of my father, the founder of Abdul Latif Jameel. It sums up his pioneering and entrepreneurial spirit that lives on in our company today."

Mohammed Abdul Latif Jameel, KBE

Chairman

Abdul Latif Jameel

75+

years experience unlocking potential in the MENAT region

30

countries
five continents

In Search of Tomorrow’s Potential

Today, we’re uniquely positioned to be a powerful partner and trusted counsel for investors and businesses in the MENAT region – a region hungry for new business and development. We’re eager to highlight these opportunities and to share our knowledge and the success it brings.
US$ 2.7tn

of economic opportunity estimated in the region

"Throughout our history, we have built deep knowledge and experience across the MENAT region."

Rif O. Abou Richeh
Vice President International, Energy & Environment, Health
Abdul Latif Jameel

"MENA cities are diverse, with disparate populations but considerable wealth"

The Economist Intelligence Unit

US$ 4.45tn+

aggregate GDP of 16 MENAT countries 2019 World Bank/IMF Data

Investment: Partners in Prosperity

As a respected partner and trusted advisor in the MENAT region, we encourage and facilitate trading and investment opportunities that enable our partners and new markets to mutually prosper.

Responsive to these opportunities, we have a range of highly experienced international business development professionals that you can contact at any of our strategic office locations in Japan, Saudi Arabia, Turkey and the United Arab Emirates.

Learn more about our locations

Supporting Society and Serving Our Communities

Harnessing the potential in human advancement is a core focus which sits at the very heart of Abdul Latif Jameel.  Our founder, the late Abdul Latif Jameel, pioneered active and positive social change in our communities and his vision lives on today.

In 2020, celebrating 75 years of this family tradition, his legacy has grown internationally, reaching across the world, from local projects to world-class partnerships with internationally respected institutions – touching hundreds of thousands of people.

Today, the Jameel family’s activities continue to support our communities through four main organizations:

Bab Rizq Jameel is geared towards making a positive change in the lives of young men and women across the region, supporting promising young talent to find brighter futures and advance their potential. It supports jobseekers, entrepreneurs and small businesses towards economic independence achieving sustainable livelihoods which will grow and prosper. 

Art Jameel recognizes the role that art plays in building connected communities, fostering a thriving arts scene to promote contemporary work and support creative entrepreneurs.  Current initiatives include running heritage institutes and restoration programs, plus a broad range of arts and educational initiatives.  The Jameel Arts Centre, an innovative contemporary institution in Dubai, UAE, opened in 2018; Hayy: Creative Hub, a major complex for the creative industries in Jeddah, Saudi Arabia, is set to launch in 2021.

Through Community Jameel Saudi Arabia, a separately funded and managed entity, the Jameel family is expanding on decades of support for the community, including for the unemployed, and various social initiatives to support the  nation’s efforts to achieve the Saudi Vision 2030 agenda.

Community Jameel is an international organization tackling some of world’s most urgent challenges, through a pioneering approach grounded in evidence, science, data and technology, innovating for a better future. Community Jameel employs a new approach to achieving impact, by driving scientific and technological breakthroughs and innovations in the fields of education, health and climate.

"The significance of our initiatives’ impact this year is a fitting way to mark 75 years for our family’s tradition of supporting the community, which began in 1945 with my late father.

Building on his legacy, we embark on a new and exciting chapter in our history that will we are positioned to make an even greater impact, in all of our key areas of work, at a time when the world faces an unprecedented number of social and economic challenges.”

Mohammed Abdul Latif Jameel KBE
Founder and Chairman of Bab Rizq Jameel and Community Jameel

969,000+

job opportunities created globally since 2003

Real-world

outcomes for the solution of humanitarian and societal challenges

Our History

From one man's vision to a modern powerhouse. Today, Abdul Latif Jameel has grown to become globally-respected business with a successful and diverse portfolio.

Download a detailed timeline here

2020

Jameel Investment Management Company (JIMCO) invests in Joby Aviation

Jameel Investment Management Company (JIMCO) invests in Joby Aviation

FRV secures financing for Winton Solar Farm in Victoria

Incubator partnership with JOMDD announced

Shuqaiq 3 desalination plant receives “Contract of the Year” award

2019

FRV announced first grid-scale battery project in Holes Bay, UK

FRV announced first grid-scale battery project in Holes Bay, UK

Almar Water Solutions acquired wastewater treatment plant in Bahrain

Construction began on Dari Q residential complex in Saudi Arabia

Financing secured for Potrero Solar bifacial solar PV farm in Mexico

Awarded contract for Shuqaiq 3 desalination plant in Saudi Arabia

Muheel Facilities Management launched in Saudi Arabia

Acquisition of Osmoflo SpA water treatment company in Chile

2018

Strategic investment in RIVIAN EV manufacturer

Strategic investment in RIVIAN EV manufacturer

Partnership with Kanoo Machinery

Joint venture signed with Delphys Japan

Lexus brand launched  in Morocco

J-ONE complex launches  in Jeddah

 

2017

Almar Water Solutions company established

Almar Water Solutions company established

Redsea stores and Redsea.com launched

Four Principles Lean Management consultancy launched

2016

OTOShops  launched in Turkey

OTOShops  launched in Turkey

Acquired NSV Automotive in UAE

Ford Trucks launched in Egypt

Lexus brand launched  in Turkey

Construction of J-ONE complex began in Jeddah

2015

Acquisition of Fotowatio Renewable Ventures (FRV)

Acquisition of Fotowatio Renewable Ventures (FRV)

60th anniversary with Toyota Motor Corporation

Mr. Mohammed Jameel is awarded Honorary Knighthood (KBE)

2014

Joint venture signed with Emaar Properties

Joint venture signed with Emaar Properties

Joint venture with Fotowatio Renewable Ventures (FRV)

2013

Land and Real Estate division established

Land and Real Estate division established

Ford distributorship launched in Egypt

Komatsu distributorship launched in Saudi Arabia

Acquisition of transport cooling manufacturer in Turkey

2012

International Operations HQ relocates to Dubai, UAE

International Operations HQ relocates to Dubai, UAE

Energy and Environmental Services division established

Lexus dealership launched in China

Drive Dentsu launched in Ivory Coast

Financial Services business established in Turkey

2011

Manufacturing into China and Malaysia

Manufacturing into China and Malaysia

Expansion of Automotive Aftermarket

2010

Hino distributorship launched in Morocco

Hino distributorship launched in Morocco

2009

Toyota distributorship launched in Turkey

Toyota distributorship launched in Turkey

Hino distributorship launched in Egypt

Drive Dentsu established in Egypt

2008

DJ Auto parts brand launched

DJ Auto parts brand launched

Mr. Mohammed Jameel awarded King Abdul Aziz Medal

2007

Hino distributorship launched in Algeria

Hino distributorship launched in Algeria

Drive Denstu established in Turkey

2006

Toyota and Lexus dealerships launched in UK

Toyota and Lexus dealerships launched in UK

Daihatsu distributorship launched in Egypt

2005

Lexus dealership launched in Japan

Lexus dealership launched in Japan

50th Anniversary with Toyota Motor Corporation

Drive Communications signed joint venture with Dentsu

Daihatsu distributorship launched in Saudi Arabia

Drive Communications established in Algeria

2004

Toyota Way philosophy introduced

Toyota Way philosophy introduced

Drive Communications established in Lebanon

2003

Community Initiatives program established

Community Initiatives program established

Lexus and Toyota dealership launched in Monaco

Accessories and Conversion business appointed as Toyota Development Base

Aftermarket parts business established in Saudi Arabia

2002

Drive Communications established in United Arab Emirates

Drive Communications established in United Arab Emirates

Daihatsu distributorship launched in Algeria

2001

Joint venture signed with Denso in Saudi Arabia

Joint venture signed with Denso in Saudi Arabia

1999

Daihatsu distributorship launched in Morocco

Daihatsu distributorship launched in Morocco

Financial Services business launched in Egypt

Drive Communications established in Morocco

1998

Toyota dealerships launched in China

Toyota dealerships launched in China

Daihatsu distributorship launched in Turkey

1997

Drive Communications established in Saudi Arabia

Drive Communications established in Saudi Arabia

1996

General Trading Company established in Japan

General Trading Company established in Japan

1995

Toyota distributorship launched in Morocco

Toyota distributorship launched in Morocco

1993

Toyota distributorship launched in Algeria

Toyota distributorship launched in Algeria

1990

Automotive Accessories and Conversion business established in Saudi Arabia

Automotive Accessories and Conversion business established in Saudi Arabia

1989

Lexus brand launched in Saudi Arabia

Lexus brand launched in Saudi Arabia

1981

Outdoor Advertising Company established in Saudi Arabia

Outdoor Advertising Company established in Saudi Arabia

1979

Financial Services business launched in Saudi Arabia

Financial Services business launched in Saudi Arabia

Consumer Products business established in Saudi Arabia

1955

Toyota distributorship launched in Saudi Arabia

Toyota distributorship launched in Saudi Arabia

1945

Abdul Latif Jameel established

Abdul Latif Jameel established

Abdul Latif Jameel investments opportunities Saudi Arabia

Investments

As a respected partner and a trusted advisor in the Middle East, North Africa and Turkey, or 'MENAT' region, Abdul Latif Jameel is continually uncovering new potential to encourage and facilitate trading and investment opportunities that enable our partners and new markets to mutually prosper and thrive.