Our Story

A Powerful Partner

Abdul Latif Jameel is comprised of diversified businesses with deep roots in the Middle East, North Africa, and Turkey (MENAT region). Strong networks and long-established relationships make us a powerful partner, opening doors for those who want to do business in the region.

Our businesses represent some of the world’s leading brands, earning us their trust and building long-lasting and mutually beneficial relationships. Our commitment to anticipate and support our partners’ needs has driven our success.

From our modest beginnings 70 years ago as a small trading business and then a Toyota distributorship in Jeddah, Saudi Arabia, we have established an extensive operations infrastructure, built the largest vehicle distribution network in Saudi Arabia, and, along the way, we have accumulated comprehensive automotive expertise throughout the region.

Applying our vast experience in the automotive sector, we’ve used our expertise and operations infrastructure to diversify into new sectors that contribute to the ‘infrastructure of life’ in the MENAT region.

Transportation Business Sector Transportation
Engineering and Manufacturing Business Sector Engineering and Manufacturing
Financial Services Business Sector Financial Services
Land and Real Estate Business Sector Land and Real Estate
Energy and Environmental Services Business Sector Energy and Environmental Services
Consumer Products Business Sector Consumer Products
Advertising And Media Business Sector Advertising and Media

Our Foundation

Our business began in 1945, in Jeddah, Saudi Arabia, in a country of harsh, dry desert.  Today, Saudi Arabia is a thriving nation with a predominantly young population of nearly 29 million, connected demographics, abundant natural resources, a booming consumer market, and ideal fiscal conditions.

For eight decades, Saudi Arabia has been at the center of our operations, our largest market, and where we have deep local knowledge and roots.  Today, we’re opening doors in over 30 countries worldwide.

Our growth has been built on the wisdom and tenacity of our entrepreneurial founder, the late Abdul Latif Jameel, who saw that better personal transportation could empower businesses and individuals, advancing the economic development of his nation.

Our automotive story began modestly in 1955, when, having been appointed as a Toyota distributor in Saudi Arabia, Mr. Jameel ordered four Toyota vehicles.  Sixty years later, our relationship with Toyota Motor Corporation has helped us transform from a modest Saudi-based company to a global automotive business, delivering end-to-end service to commercial clients and retail customers in 9 countries.

Mr. Jameel was a visionary entrepreneur and dynamic pathfinder, dedicated to the needs of his fellow citizens. In the same spirit, we seek opportunities to add value and encourage development in our communities.

In recent years, our pioneering development efforts have taken us from that first vehicle order to being one of the leading independently-owned Toyota distributors in the world, with immense regional, financial, and business development expertise.  Our success today is built on proven excellence across the full automotive value chain.

From this strong base, we’ve grown thoughtfully – engaging new strategic partnerships and building businesses where we saw tangible possibilities for economic and social development. This rapid expansion and diversification has now taken us to more than 30 countries on 5 continents, creating an infrastructure to create value and trade from many angles across a number of industry sectors.

Read More > Read Less >
"The Arabian proverb – ‘If a wind blows, ride it!’ – was a favorite of my father, the founder of Abdul Latif Jameel. It sums up his pioneering and entrepreneurial spirit that lives on in our company today."

Mohammed Abdul Latif Jameel, KBE
Chairman and Chief Executive Officer,
Abdul Latif Jameel

70+

years experience unlocking potential in the MENAT region

30+

countries
five continents

In Search of Tomorrow’s Potential

Today, we’re uniquely positioned to be a powerful partner and trusted counsel for investors and businesses in the MENAT region – a region hungry for new business and development. We’re eager to highlight these opportunities and to share our knowledge and the success it brings.
81%

of young Arabs use the Internet every day

"Throughout our history, we have built deep knowledge and experience across the MENAT region."

Raad Al-Saady
Senior Managing Director
Business Development
Abdul Latif Jameel

A Winning Partnership

For more than three years we've been the proud title sponsor of the Saudi Professional Football League, the most popular league in the Arab world, fostering teamwork and competition in the pursuit of excellence.

With young, ambitious and connected populations, MENAT countries are modernizing and developing at a rapid pace. Across the region, new doors are opening and new markets are thriving.

We're experts in this growing and vibrant marketplace and can share deep insights into its consumers and their aspirations.

"MENA cities are diverse, with disparate populations but considerable wealth"

The Economist Intelligence Unit

US$ 3.1tn+

aggregate GDP of 16 MENAT countries 2015 World Bank/IMF Data

Investment: Partners in Prosperity

As a respected partner and trusted advisor in the MENAT region, we encourage and facilitate trading and investment opportunities that enable our partners and new markets to mutually prosper.

Responsive to these opportunities, we have a range of highly experienced international business development professionals that you can contact at any of our strategic office locations in Japan, Saudi Arabia, Turkey and the United Arab Emirates.

Learn more about our locations

Our History

From one man's vision to a modern powerhouse. Today, Abdul Latif Jameel has grown to become globally-respected business with a successful and diverse portfolio.

Download a detailed timeline here

2016

Almar Water Solutions company established

Almar Water Solutions company established

Lexus brand launched in Turkey

OTOShops launched in Turkey

Acquired NSV Automotive in UAE

Joint Venture with Delphys Middle East

Ford Trucks launched in Egypt

Construction of J-ONE residential complex began in Jeddah

2015

Acquisition of Fotowatio Renewable Ventures (FRV)

Acquisition of Fotowatio Renewable Ventures (FRV)

60th anniversary with Toyota Motor Corporation

Mr. Mohammed Jameel is awarded Honorary Knighthood (KBE)

Named GSP for FedEx Express in Saudi Arabia

2014

Joint venture signed with Emaar Properties

Joint venture signed with Emaar Properties

Joint venture with Fotowatio Renewable Ventures (FRV)

2013

Land and Real Estate division established

Land and Real Estate division established

Ford distributorship launched in Egypt

Komatsu distributorship launched in Saudi Arabia

Acquisition of transport cooling manufacturer in Turkey

2012

International Operations HQ relocates to Dubai, UAE

International Operations HQ relocates to Dubai, UAE

Energy and Environmental Services division established

Lexus dealership launched in China

Drive Dentsu launched in Ivory Coast

Financial Services business established in Turkey

2011

Manufacturing into China and Malaysia

Manufacturing into China and Malaysia

Expansion of Automotive Aftermarket

2010

Hino distributorship launched in Morocco

Hino distributorship launched in Morocco

2009

Toyota distributorship launched in Turkey

Toyota distributorship launched in Turkey

Hino distributorship launched in Egypt

Drive Dentsu established in Egypt

2008

DJ Auto parts brand launched

DJ Auto parts brand launched

Mr. Mohammed Jameel awarded King Abdul Aziz Medal

2007

Hino distributorship launched in Algeria

Hino distributorship launched in Algeria

Drive Denstu established in Turkey

2006

Toyota and Lexus dealerships launched in UK

Toyota and Lexus dealerships launched in UK

Daihatsu distributorship launched in Egypt

2005

Lexus dealership launched in Japan

Lexus dealership launched in Japan

50th Anniversary with Toyota Motor Corporation

Drive Communications signed joint venture with Dentsu

Daihatsu distributorship launched in Saudi Arabia

Drive Communications established in Algeria

2004

Toyota Way philosophy introduced

Toyota Way philosophy introduced

Drive Communications established in Lebanon

2003

Community Initiatives program established

Community Initiatives program established

Lexus and Toyota dealership launched in Monaco

Accessories and Conversion business appointed as Toyota Development Base

Aftermarket parts business established in Saudi Arabia

2002

Drive Communications established in United Arab Emirates

Drive Communications established in United Arab Emirates

Daihatsu distributorship launched in Algeria

2001

Joint venture signed with Denso in Saudi Arabia

Joint venture signed with Denso in Saudi Arabia

1999

Daihatsu distributorship launched in Morocco

Daihatsu distributorship launched in Morocco

Financial Services business launched in Egypt

Drive Communications established in Morocco

1998

Toyota dealerships launched in China

Toyota dealerships launched in China

Daihatsu distributorship launched in Turkey

1997

Drive Communications established in Saudi Arabia

Drive Communications established in Saudi Arabia

1996

General Trading Company established in Japan

General Trading Company established in Japan

1995

Toyota distributorship launched in Morocco

Toyota distributorship launched in Morocco

1993

Toyota distributorship launched in Algeria

Toyota distributorship launched in Algeria

1990

Automotive Accessories and Conversion business established in Saudi Arabia

Automotive Accessories and Conversion business established in Saudi Arabia

1989

Lexus brand launched in Saudi Arabia

Lexus brand launched in Saudi Arabia

1981

Outdoor Advertising Company established in Saudi Arabia

Outdoor Advertising Company established in Saudi Arabia

1979

Financial Services business launched in Saudi Arabia

Financial Services business launched in Saudi Arabia

Consumer Products business established in Saudi Arabia

1955

Toyota distributorship launched in Saudi Arabia

Toyota distributorship launched in Saudi Arabia

1945

Abdul Latif Jameel established

Abdul Latif Jameel established

Abdul Latif Jameel investments opportunities Saudi Arabia

Investments

As a respected partner and a trusted advisor in the Middle East, North Africa and Turkey, or 'MENAT' region, Abdul Latif Jameel is continually uncovering new potential to encourage and facilitate trading and investment opportunities that enable our partners and new markets to mutually prosper and thrive.