Consumer Products

The MENAT region is emerging as one of the world’s major consumer hubs creating significant demand for a broad range of consumer products, including consumer electronics.

Since the late 1970s, we’ve worked to supply comprehensive, quality products and services for Saudi Arabia as a trusted partner for some of the world’s leading consumer electronic brands, consumer durables, and commercial applications.  Our network and relationships allow us to bring consumers the latest technology at affordable prices.  We’re a leading distributor, retailer, and service provider of consumer electronics, home appliances, residential air conditioning, commercial air conditioning, and business solutions in Saudi Arabia.



brand representation: Toshiba, Bosch, Sharp, White-Westinghouse, Alpine, Rheem, Mekar and DORA


retail showrooms across Saudi Arabia

Distribution and Retailing

We offer an array of consumer electronics, home appliances and air conditioning products from prestigious international brands such as Toshiba, Sharp, Rheem, White-Westinghouse, Alpine, Bosch, and DORA.  In addition to distributing products, we also showcase many of them in our high-tech retail showrooms, alongside premium technology products such as tablets and smartphones from powerful brands like Apple.

Revenue in the "Consumer electronics" segment in Saudi Arabia is expected to show an annual growth rate of 11.92%, resulting in a market volume of US$ 2,3321.4m in 2020.

The Statistics Portal 


E-commerce has gained popularity in Saudi Arabia and is growing.

To meet consumer needs, we have launched an e-commerce portal, providing comprehensive online solutions to customers in Saudi Arabia.  We plan to become one of the largest e-commerce providers in Saudi Arabia and beyond. For more information about our consumer products click here

In addition, we’ve formed a strategic alliance with one of the foremost online retailers in the MENAT region, MarkaVIP.

The MENA region represents the fastest growing         e-commerce region worldwide with an esimtated 45% year on year increase. 

Visa Middle East

Commercial Solutions

Keeping pace with the rapid changes in technologies, we provide the highest quality products, customized solutions, and consulting to businesses to meet their unique technological needs in information technology, security systems, audio visual, and broadcasting.  The technical strength of our engineers helps us handle the minute details with precision, and we work tirelessly with our clients to provide an excellent customer experience through ongoing after sales support and service.

We also design, supply, and install technology-enabled strategic alliances with air conditioning solutions including ducted splits, packaged units, variable refrigerant flow applications, and chilled water for commercial air conditioning.  By leveraging our business expertise and strategic alliances with air conditioning manufacturers around the world, we offer technology consulting for large installations, systems integration, and product engineering.

Saudi Arabia's air conditioner market is projected to undergo compound annual growth of 10% during 2013-2018.

Research and Markets analysis report

On the Horizon

We’re continuing to evaluate e-commerce opportunities in the region and broaden our product offering in information technology, audio visual, broadcasting, and security systems.  Through these expanding retail channels and product lines, and with the benefit of progressive finance and incentive plans, we are playing an important part in improving the quality of our customers’ day-to-day lives.

The Middle East and Africa is one of the world’s fastest-growing audiovisual markets, set to reach $ 4.63 billion by 2016.

 InfoComm International