• Held under the patronage of HRH Prince Mishaal bin Majid, Governor of Jeddah
  • Initiative includes a series of activities designed to encourage road safety
  • Abdul Latif Jameel League continues raising awareness throughout current football season

Community Jameel urged young drivers to buckle up, as it kicked off its ‘Your Seatbelt, Your Safety’ campaign.  Held under the patronage of His Royal Highness Prince Mishaal bin Majed, the Governor of Jeddah, the campaign coincided with the 32nd annual Gulf Traffic Week. The initiative included a range of events at Alandalus Mall Jeddah, which aimed to promote public awareness about the importance of seatbelt fastening while driving, and adhering to traffic safety rules.

Abdul Latif Jameel League also announced that it would continue raising awareness throughout the current football season with the slogan ‘Buckle Up Round.’ Organized in cooperation of Jeddah Traffic Department, the campaign will highlight the necessity of seatbelt fastening to minimize injuries and road accidents.

Commenting on the campaign, Hassan Jameel, President of Community Jameel, Saudi Arabia, said: “Decreasing traffic accidents is not just a responsibility of governments and traffic agencies, it is also a duty of every individual, business, school and civic organization. Taking part in 32nd Gulf Traffic Week reflects Community Jameel’s commitment to ensuring safety on the roads of Saudi Arabia.”

The campaign will continue along the year through various events for road safety awareness and the danger of high speeds on the road and crossing red signals as well as the use of mobile phone while driving.

Brig. Gen. Wasl Allah Al-Harbi, director of the Jeddah Traffic Department, thanked Community Jameel for the campaign, saying: “We are working with our partners in the private sector to ensure the safety of everyone in the Saudi Arabia. Through awareness campaigns and focused events, it is essential to communicate the necessity to adhere to traffic systems, and buckle up in order for the drivers to protect themselves, their families, and society.”