About Us

Abdul Latif Jameel is comprised of diversified businesses with deep roots in the Middle East, North Africa, and Turkey (MENAT region).  Strong networks and long-established relationships make us a powerful partner, opening doors for those who want to do business in the region.

Our businesses represent some of the world’s leading brands, earning us their trust and building long-lasting and mutually beneficial relationships.  Our commitment to anticipate and support our partners’ needs has driven our success.

From our modest beginnings 70 years ago as a small trading business and then a Toyota distributorship in Jeddah, Saudi Arabia, we have established an extensive operations infrastructure, built the largest vehicle distribution network in Saudi Arabia, and, along the way, we have accumulated comprehensive automotive expertise throughout the region.

Applying our vast experience in the automotive sector, we’ve used our expertise and operations infrastructure to diversify into new sectors that contribute to the 'infrastructure of life'  in the MENAT region.

Our Foundation

Our business began in 1945, in Jeddah, Saudi Arabia, in a country of harsh, dry desert with great extremes of temperature.  Today, Saudi Arabia is a thriving nation with a predominantly young population of nearly 29 million, connected demographics, abundant natural resources, a booming consumer market, and ideal fiscal conditions.  Throughout our eight decades as a business, Saudi Arabia has been at the center of our operations, our largest market, and where we have deep local knowledge and roots.  Now we’re opening doors in over 30 countries worldwide.

Our growth has been built on the wisdom of our entrepreneurial founder, the late Abdul Latif Jameel, who saw that better personal transportation could empower businesses and individuals, in turn advancing the economic development of his nation.

Our automotive story began modestly in 1955 when, having been appointed as a Toyota distributor in Saudi Arabia, Mr Jameel placed an order for four Toyota vehicles.  Sixty years later, our relationship with Toyota Motor Corporation has allowed us to transform from a modest Saudi-based company to a global automotive business, delivering end-to-end service to our commercial clients and retail customers in 10 countries.

Mr Jameel was a risk-taking and dynamic pathfinder – for his country and its economic development.  He dedicated himself to meeting the needs of his fellow citizens through entrepreneurship, vision, and tenacity.  In the same spirit, we seek out new opportunities to add value and encourage development in our communities.

In more recent years, our pioneering development efforts have taken us from that first vehicle order to being one of the leading independently-owned Toyota distributors in the world, with immense regional, financial, and business development expertise.  Our success today is built on proven excellence across the full automotive value chain.

From this strong base, we’ve grown thoughtfully – engaging new strategic partnerships and building businesses where we saw tangible possibilities for economic and social development.  This rapid expansion and diversification has now taken us to more than 30 countries on five continents where we’ve created an infrastructure that allows us to create value from many angles and global trade across a number of industry sectors.


years experience unlocking potential in the MENAT region

30+ countries

five continents


major global industries

founder abdul latif jameel

The Arabian proverb – ‘If a wind blows, ride it!’ – was a favorite of my father, the founder of Abdul Latif Jameel. It sums up his pioneering and entrepreneurial spirit that lives on in our company today.

Mohammed Abdul Latif Jameel
Chairman and President, Abdul Latif Jameel 

In Search of Tomorrow's Potential

Today, we’re uniquely positioned to be a powerful partner and trusted counsel for investors and businesses in the MENAT region – a region hungry for new business and development.  We open new doors to highlight these opportunities that we know exist. We want to share our knowledge, and the success it brings.

Throughout our history, we have built deep knowledge and  experience across the MENAT region.

Raad Al-Saady
Senior Managing Director,
Business Development
Abdul Latif Jameel

Discover Abdul Latif Jameel


Abdul Latif Jameel established


Toyota distributorship launched in Saudi Arabia


Consumer Products business established in Saudi Arabia

Financial Services business launched in Saudi Arabia


Outdoor Advertising Company established in Saudi Arabia


Lexus brand launched in Saudi Arabia


Automotive Accessories and Conversion business established in Saudi Arabia


Toyota distributorship launched in Algeria


Toyota distributorship launched in Morocco


General Trading Company established in Japan


Drive Communications established in Saudi Arabia


Toyota dealerships launched in China

Daihatsu distributorship launched in Turkey


Daihatsu distributorship launched in Morocco

Financial Services business launched in Egypt

Drive Communications established in Morocco


Joint venture signed with Denso in Saudi Arabia


Drive Communications established in United Arab Emirates

Daihatsu distributorship launched in Algeria


Community Initiatives programme established

Accessories and Conversion business appointed as Toyota Development Base

Aftermarket parts business established in Saudi Arabia

Lexus and Toyota dealership launched in Monaco


Toyota Way philosophy introduced

Drive Communications established in Lebanon


Lexus dealership launched in Japan

50th Anniversary with Toyota Motor Corporation

Daihatsu distributorship launched in Saudi Arabia

Drive Communications established in Algeria

Drive Communications signed joint venture with Dentsu


Toyota and Lexus dealerships launched in UK

Daihatsu distributorship launched in Egypt


Hino distributorship launched in Algeria

Drive Denstu established in Turkey


DJ Auto parts brand launched

Mr. Mohammed Jameel awarded King Abdul Aziz Medal


Toyota distributorship launched in Turkey

Hino distributorship launched in Egypt

Drive Dentsu established in Egypt


Hino distributorship launched in Morocco


Expansion of Automotive Aftermarket Manufacturing into China and Malaysia


International Operations HQ relocates to Dubai, UAE

Energy and Environmental Services division established

Lexus dealership launched in China

Drive Dentsu launched in Ivory Coast

Financial Services business established in Turkey


Land and Real Estate division established

Ford distributorship launched in Egypt

Komatsu distributorship launched in Saudi Arabia

Acquisition of transport cooling manufacturer in Turkey


Joint venture signed with Emaar Properties

Joint venture with Fotowatia Renewable Ventures (FRV)


Acquisition of Fotowatia Renewable Ventures (FRV)

60th anniversary with Toyota Motor Corporation

Mr. Mohammed Jameel is awarded Honorary Knighthood (KBE)

Named GSP for FedEx Express in Saudi Arabia


Lexus brand launched in Turkey