About Us

Abdul Latif Jameel is comprised of diversified businesses with deep roots in the Middle East, North Africa, and Turkey (MENAT region).  Strong networks and long-established relationships make us a powerful partner, opening doors for those who want to do business in the region.

Our businesses represent some of the world’s leading brands, earning us their trust and building long-lasting and mutually beneficial relationships.  Our commitment to anticipate and support our partners’ needs has driven our success.

From our modest beginnings 70 years ago as a small trading business and then a Toyota distributorship in Jeddah, Saudi Arabia, we have established an extensive operations infrastructure, built the largest vehicle distribution network in Saudi Arabia, and, along the way, we have accumulated comprehensive automotive expertise throughout the region.

Applying our vast experience in the automotive sector, we’ve used our expertise and operations infrastructure to diversify into new sectors that contribute to the 'infrastructure of life'  in the MENAT region.

Our Foundation

Our business began in 1945, in Jeddah, Saudi Arabia, in a country of harsh, dry desert with great extremes of temperature.  Today, Saudi Arabia is a thriving nation with a predominantly young population of nearly 29 million, connected demographics, abundant natural resources, a booming consumer market, and ideal fiscal conditions.  Throughout our eight decades as a business, Saudi Arabia has been at the center of our operations, our largest market, and where we have deep local knowledge and roots.  Now we’re opening doors in over 30 countries worldwide.

Our growth has been built on the wisdom of our entrepreneurial founder, the late Abdul Latif Jameel, who saw that better personal transportation could empower businesses and individuals, in turn advancing the economic development of his nation.

Our automotive story began modestly in 1955 when, having been appointed as a Toyota distributor in Saudi Arabia, Mr Jameel placed an order for four Toyota vehicles.  Sixty years later, our relationship with Toyota Motor Corporation has allowed us to transform from a modest Saudi-based company to a global automotive business, delivering end-to-end service to our commercial clients and retail customers in 10 countries.

Mr Jameel was a risk-taking and dynamic pathfinder – for his country and its economic development.  He dedicated himself to meeting the needs of his fellow citizens through entrepreneurship, vision, and tenacity.  In the same spirit, we seek out new opportunities to add value and encourage development in our communities.

In more recent years, our pioneering development efforts have taken us from that first vehicle order to being one of the leading independently-owned Toyota distributors in the world, with immense regional, financial, and business development expertise.  Our success today is built on proven excellence across the full automotive value chain.

From this strong base, we’ve grown thoughtfully – engaging new strategic partnerships and building businesses where we saw tangible possibilities for economic and social development.  This rapid expansion and diversification has now taken us to more than 30 countries on five continents where we’ve created an infrastructure that allows us to create value from many angles and global trade across a number of industry sectors.

70+

years experience unlocking potential in the MENAT region

30+ countries

five continents

Six

major global industries

founder abdul latif jameel

The Arabian proverb – ‘If a wind blows, ride it!’ – was a favorite of my father, the founder of Abdul Latif Jameel. It sums up his pioneering and entrepreneurial spirit that lives on in our company today.

Mohammed Abdul Latif Jameel
Chairman and President, Abdul Latif Jameel 

In Search of Tomorrow's Potential

Today, we’re uniquely positioned to be a powerful partner and trusted counsel for investors and businesses in the MENAT region – a region hungry for new business and development.  We open new doors to highlight these opportunities that we know exist. We want to share our knowledge, and the success it brings.

Throughout our history, we have built deep knowledge and  experience across the MENAT region.

Raad Al-Saady
Senior Managing Director,
Business Development
Abdul Latif Jameel

Discover Abdul Latif Jameel

1945

Abdul Latif Jameel established

1955

Toyota distributorship launched in Saudi Arabia

1979

Consumer Products business established in Saudi Arabia


Financial Services business launched in Saudi Arabia

1981

Outdoor Advertising Company established in Saudi Arabia

1989

Lexus brand launched in Saudi Arabia

1990

Automotive Accessories and Conversion business established in Saudi Arabia

1993

Toyota distributorship launched in Algeria

1995

Toyota distributorship launched in Morocco

1996

General Trading Company established in Japan

1997

Drive Communications established in Saudi Arabia

1998

Toyota dealerships launched in China


Daihatsu distributorship launched in Turkey

1999

Daihatsu distributorship launched in Morocco


Financial Services business launched in Egypt


Drive Communications established in Morocco

2001

Joint venture signed with Denso in Saudi Arabia

2002

Drive Communications established in United Arab Emirates


Daihatsu distributorship launched in Algeria

2003

Community Initiatives programme established


Accessories and Conversion business appointed as Toyota Development Base


Aftermarket parts business established in Saudi Arabia


Lexus and Toyota dealership launched in Monaco

2004

Toyota Way philosophy introduced


Drive Communications established in Lebanon

2005

Lexus dealership launched in Japan


50th Anniversary with Toyota Motor Corporation


Daihatsu distributorship launched in Saudi Arabia


Drive Communications established in Algeria


Drive Communications signed joint venture with Dentsu

2006

Toyota and Lexus dealerships launched in UK


Daihatsu distributorship launched in Egypt

2007

Hino distributorship launched in Algeria


Drive Denstu established in Turkey

2008

DJ Auto parts brand launched


Mr. Mohammed Jameel awarded King Abdul Aziz Medal

2009

Toyota distributorship launched in Turkey


Hino distributorship launched in Egypt


Drive Dentsu established in Egypt

2010

Hino distributorship launched in Morocco

2011

Expansion of Automotive Aftermarket Manufacturing into China and Malaysia

2012

International Operations HQ relocates to Dubai, UAE


Energy and Environmental Services division established


Lexus dealership launched in China


Drive Dentsu launched in Ivory Coast


Financial Services business established in Turkey

2013

Land and Real Estate division established


Ford distributorship launched in Egypt


Komatsu distributorship launched in Saudi Arabia


Acquisition of transport cooling manufacturer in Turkey

2014

Joint venture signed with Emaar Properties


Joint venture with Fotowatia Renewable Ventures (FRV)

2015

Acquisition of Fotowatia Renewable Ventures (FRV)


60th anniversary with Toyota Motor Corporation


Mr. Mohammed Jameel is awarded Honorary Knighthood (KBE)


Named GSP for FedEx Express in Saudi Arabia

2016

Lexus brand launched in Turkey